What Does the Success Of Netflix’s Original Content Mean For the Streaming Platform?

Penn Badgley and Elizabeth Lail in "You"

Netflix have shared the viewing figures for their chilling thriller movie Bird Box and gripping romantic drama show You. They have also revealed what this could mean for the future of the platform.

The show You was watched in 40 million households in the first month of release. Not only was it viewed by a large number, but it’s been one of the most talked about TV series of 2019 so far. With fans divided on the homicidal antihero Joe Goldberg, more and more people have been tuning into Netflix to join with the debate.

Even more impressively, 80 million viewers streamed the Netflix original Bird Box. With viewing figures like that, the need for buying the rights to stream movies made by other companies seems to lessen. In fact, the success of Netflix original content could lead to less 2nd-run programming.

“We are beginning to have our original movie offering mirror the success of our series offering for consumer enjoyment,” Netflix said in a statement to shareholders. “As a result of our success with original content, we’re becoming less focused on 2nd-run programming.”

The latest figures show that 137 million people subscribe to Netflix worldwide.