Solo: A Star Wars Story yielded disappointing numbers for its opening at the box office.
The Ron Howard-directed Star Wars prequel follows a younger version of Harrison Ford’s Han Solo played by Alden Ehrenreich. Solo joins a gang of galactic smugglers, including our favorite Wookie, Chewbacca, and the adventure kicks off from there.
The prequel, however, has not met Disney’s estimates at the box office. It opened in third place in China behind Avengers: Infinity War and How Long Will I Love U. It earned short of $10 million, according to local data service Ent Group.
The movie was expected to fair better in North America, but rather than taking the expected $130-150 million, it unfortunately took in only $103 million.
The disappointing numbers have caused Disney distribution chief, Dave Hollis, to question their strategy. He has questioned whether it was wise to release the prequel while Marvel’s popular hits Deadpool 2 and Avengers: Infinity War are still showing in theaters.
Hollis told The Hollywood Reporter: “There’s a question of frequency, and how many times people will go to the movies. Is this too much and too soon for a third time in a five-week period?”
Hollis indicated that regardless of successful international box office returns, Solo has disappointed, having a worldwide total of a modest $148 million compared to The Last Jedi, which opened with a more impressive $230 million.
