We hate to say it, but Solo: A Star Wars Story has officially flopped, making it the first Star Wars film to ever make a loss in its second week at the box office.
The feature fell short of its projected North American opening targets by roughly $30 million. Then on its second week, it fell short of $30 million in earnings, 65% less than its opening weekend.
The origin story is the most expensive Star Wars movie to be made, at $250 million. So far, however, it has only made $264 million worldwide. This might not seem that bad but The Last Jedi and Rogue One both exceeded the $1 billion mark and Star Wars Ep. VII: The Force Awakens made a record breaking $2 billion. By Disney standards, Solo has seriously flopped. The question everyone is asking is, why?
Disney chief David Hollis seems to think it was a strategical error releasing the movie at the same time as Avengers: Infinity War. “There’s a question of frequency, and how many times people will go to the movies. Is this too much and too soon for a third time in a five-week period?” he told the Hollywood Reporter.
Others are suggesting that people just don’t care enough about Hans Solo to pay to see his backstory. Keeping up with the Star Wars movies is difficult with a new film coming out every year. It’s possible that viewers have become apathetic and just aren’t invested enough to see Hans Solo in his own movie, being played by someone other than Harrison Ford.
What do you think? Let us know in the comments.
