In an almost unprecedented move, Netflix has released viewership data for Martin Scorsese’s mob epic The Irishman.
The film launched on the streaming giant on November 27 after it had a limited theatrical release. According to Ted Sarandos, Netflix’s chief content officer, more than 26 million global accounts (26,404,081, to be exact) watched at least 70% of the Golden Globe-nominated mobster film in its first seven days on the platform.
Sarandos added that Netflix expects about 40 million account holders to watch the film over its first 28 days.
The Irishman, which stars Robert De Niro, Al Pacino and Joe Pesci in the drama detailing the life of mob hitman Frank Sheeran, garnered a Golden Globe best drama nomination earlier this week.
“It’s a good mark of quality — both for the industry and for consumers, meaning you want to be at that place where all the good stuff is happening,” Sarandos added. “Creators mostly want to be in the culture… and Netflix can do that like nobody else.”
