The director of Jurassic World is upset about spoilers in the trailers.
Colin Trevorrow has said in an interview that he is unhappy about the fact that the trailers for Jurassic World contained spoilers for the movie. Speaking in an interview with io9, he explains his struggle accepting that part of the cost of enticing people to watch the movie is that surprises in the movie will be ruined.
“It was very frustrating for me,” he said. “That’s a relationship that we have with marketing [and] there are a lot of different needs.
“I try to be very lucid and rational about it, [but] to speak frankly, there is a very, very small percentage of people who watch all the trailers. The rest of the world might only see one.”
He then went on to say that the Jurassic franchise constantly has to validate itself with every movie to “entice people to come back.”
“It stops us from resting on our laurels or just assuming the audience is going to show up,” he explains.
“The downside is it feels like marketing is constantly feeling the need to make the case. I would definitely have preferred those images not be seen, but, if you haven’t watched the trailers, just go see the film.”
