Former US President Barack Obama and his wife Michelle have signed a Netflix deal to produce films and shows for the brand.
The couple are planning to use the art of storytelling in order to tell the stories of remarkable people they came across when they occupied the White House.
They will produce content through the production company they set up called Higher Ground.
“President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and shows for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features,” the company said in a statement.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” Mr. Obama said.
“That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”