One of the most powerful principles of digital marketing is the principle of FOMO (fear of missing out). The principle is simple. When you log on to Facebook and see a photo of all of your friends having a good time together at a bar, it makes you wish that you were there with them. By staying at home and not taking action, you risk missing out on what could be a night that your friends talk about for many weeks to come. 

This is where Netflix’s brilliant marketing comes in. A great example is the recent Netflix documentary, Tiger King. Even if you have not seen the series, if you are active on social media, you would have heard of it. Since it landed, #joeexotic has been trending on Twitter and every other meme on Facebook seems to be about the infamous big cat owner. Some of these “Tiger King” memes have snapped up hundreds of thousands of likes and shares. This creates the feeling that it is a show “everybody is talking about.” And if you haven’t seen it yet, you’re out the loop. You’ve missed out. 

Last year, when Netflix released the thriller Birdbox, a similar phenomenon took place. Netflix released a handful of ads and before long, our feeds were flooded with memes and Bird Box theories. This content is not made by expensive marketers, it’s made by people like you and me. 

This type of “user-generated content” is subsequently the reason that tens of thousands of us flock to Netflix to watch the latest films and series so that we can stay in the know. Within a week, Birdbox hit 26 million views. Tiger King, on the other hand, hit 34 million views within 10 days.

Netflix has a lot of quality content but ultimately, what made people watch these specific offerings was that dreaded feeling of FOMO. And that was achieved through user-generated content and it didn’t cost Netflix a penny.

The post How User-Generated Content Is Driving Netflix Streams appeared first on Entertainment For Us.

Well, the second season came out this month and we bloody loved it – bloody being the operative word here. It’s gruesome, gory, gutsy, gross and disgustingly hilarious. We were barely fifteen minutes into the season when Sheila (Drew Barrymore) violently disemboweled a man with her teeth in her sparkling clean soon-to-be-drenched-in-blood-and-guts kitchen.

The series continues to illuminate the pressures and desires of being a “normal”, perfect family in American Suburbia, comically in spite of the Sheila’s transformation. All the performances are brilliant, especially by Liv Hewson, who is naturally engaging and is fantastic in her portrayal of Abby, Barrymore’s on-screen daughter. Her character is the most “normal” in the sense that she is the one we can empathize with and relate to sincerely among the chaos. When the other characters try to be “normal” it becomes so utterly absurd that they become almost impossible to take seriously.

The way the series so far ends has us excited for the next season, and there was something so weirdly entertaining about the characters and the bombastic gore that many people have found themselves going back to season 1 for a re-watch – myself being one of them.

The post Santa Clarita Diet: Gory, Gutsy, Gross and disgustingly hilarious appeared first on Entertainment For Us.

One of the most powerful principles of digital marketing is the principle of FOMO (fear of missing out). The principle is simple. When you log on to Facebook and see a photo of all of your friends having a good time together at a bar, it makes you wish that you were there with them. By staying at home and not taking action, you risk missing out on what could be a night that your friends talk about for many weeks to come. 

This is where Netflix’s brilliant marketing comes in. A great example is the recent Netflix documentary, Tiger King. Even if you have not seen the series, if you are active on social media, you would have heard of it. Since it landed, #joeexotic has been trending on Twitter and every other meme on Facebook seems to be about the infamous big cat owner. Some of these “Tiger King” memes have snapped up hundreds of thousands of likes and shares. This creates the feeling that it is a show “everybody is talking about.” And if you haven’t seen it yet, you’re out the loop. You’ve missed out. 

Last year, when Netflix released the thriller Birdbox, a similar phenomenon took place. Netflix released a handful of ads and before long, our feeds were flooded with memes and Bird Box theories. This content is not made by expensive marketers, it’s made by people like you and me. 

This type of “user-generated content” is subsequently the reason that tens of thousands of us flock to Netflix to watch the latest films and series so that we can stay in the know. Within a week, Birdbox hit 26 million views. Tiger King, on the other hand, hit 34 million views within 10 days.

Netflix has a lot of quality content but ultimately, what made people watch these specific offerings was that dreaded feeling of FOMO. And that was achieved through user-generated content and it didn’t cost Netflix a penny.

The post How User-Generated Content Is Driving Netflix Streams appeared first on Entertainment For Us.

Well, the second season came out this month and we bloody loved it – bloody being the operative word here. It’s gruesome, gory, gutsy, gross and disgustingly hilarious. We were barely fifteen minutes into the season when Sheila (Drew Barrymore) violently disemboweled a man with her teeth in her sparkling clean soon-to-be-drenched-in-blood-and-guts kitchen.

The series continues to illuminate the pressures and desires of being a “normal”, perfect family in American Suburbia, comically in spite of the Sheila’s transformation. All the performances are brilliant, especially by Liv Hewson, who is naturally engaging and is fantastic in her portrayal of Abby, Barrymore’s on-screen daughter. Her character is the most “normal” in the sense that she is the one we can empathize with and relate to sincerely among the chaos. When the other characters try to be “normal” it becomes so utterly absurd that they become almost impossible to take seriously.

The way the series so far ends has us excited for the next season, and there was something so weirdly entertaining about the characters and the bombastic gore that many people have found themselves going back to season 1 for a re-watch – myself being one of them.

The post Santa Clarita Diet: Gory, Gutsy, Gross and disgustingly hilarious appeared first on Entertainment For Us.